CARLSBERG B2B PORTAL
A total digital B2B experience for the Hospitality Industry
How can we serve and support our customers (the Hospitality Industry companies affiliated with Carlsberg) even better?
That was the question that Carlsberg asked us because they noticed that customers are becoming increasingly digitally aware. Together with my Osudio teammates I developed a pitch concept and after we won the pitch, we started working on the platform.
CLIENT: Carlsberg Breweries A/S
AGENCY: Osudio
PERIOD: Aug. 2016 - Mar. 2017
ROLE: Visual/UI Designer
TOOLS:
Sketch, Photoshop, Illustrator, Invision and Zeplin
The challenge
The Carlsberg Group set itself (in a rigorously changing B2B market) the goal of transforming itself from an organization that relied heavily on telephone sales to become a "Digital Leader" and partner for its customers.
Our approach
The assignment was to develop a total experience for the Carlsberg customer. The end result became a portal where the user can not only place his / her orders, but it also became a personal environment with tailor-made advice, overview of stock, sales results, market trends, and so on. This with the aim of strengthening the relationship between the customer and Carlsberg.
The result
The platform was first rolled out in the UK in March 2017, followed by Denmark, Finland, Norway and Switzerland. Carlsberg now achieves a large part of its turnover in these markets via this portal and has achieved its goals so far.
THE RESULT
Kickstart Your Business Page
We developed the Kickstart Your Business Page for the onboarding of new Carlsberg customers. This page is a personal dashboard with various overviews and insights regarding the company. From advice on how to place an initial order to an overview of how the company relates to the rest of the market and from the available stock to an overview of current trends.
Product Detail Page
In this case, this Product Detail Page is about a new product from the offered range, including a short description of the product, an overview of when (in which part of the year) this product is sold the most and alternatives for this product.
Carlsberg Today Page
An informative page including weather forecasts, notifications regarding any special features, a Todo list, information about seasonal products and so on.
Peroration
I was involved in this project from the pitch process, which our team won, through to the first release. In addition to implementing the platform in Carlsberg branding, we also adapted it for Feldschlössen branding (Switzerland) and Ringnes branding (Norway).
Interested in my services?
Interested in my services, my portfolio or curious in what ways we could work together? Call me on +31 (0)6 - 51 73 97 67 or send me a message using the form below, I will contact you as soon as possible.
