Thoughtful digital design for complex products
Freelance UX/UI Design & Digital Product Strategy
Digital craftsmanship with a clear purpose
Kakelversch (a Dutch expression for farm fresh/brand new) is the freelance design practice of Samir Foundou. As a Senior UX/UI Designer and Digital Product Strategist, I transform complex business challenges into intuitive, logical platforms and e-commerce environments.
Seniority & Focus: Extensive experience leveraged to build large-scale systems from the ground up or to fundamentally improve them.
Strategic Partner: A direct sparring partner who combines strategic thinking with a sharp focus on results.
Flexible Availability: Based in Nijmegen, available on a hybrid or on-site basis for national and international brands (Netherlands & Germany border region).
Accessible & Logical: Designing to the highest standards (WCAG) where user-centric logic and accessibility always take precedence over passing trends.
My services
UX/UI DESIGN
Translating complex logic into high-end, functional user interfaces. Guided by clear user flows and interaction logic, I design high-quality, functional user interfaces that are visually compelling and seamlessly align with your brand identity.
UX STRATEGY & CONCEPT
Structuring the strategic blueprint and complex business logic. Through user research and AI-driven insights, I establish the foundational concept for complex portals and systems before any actual design work begins.
DIGITAL PRODUCT STRATEGY
Digital concepts and long-term strategies that directly align business goals with user needs. This includes the smart and logical integration of AI solutions that deliver measurable value to your platform.
UX AUDITS & VALIDATION
Thoroughly analyzing usability bottlenecks and complex workflows in existing systems. This results in concrete, strategic recommendations and interactive prototypes to guarantee product validation.
My work
CARLSBERG B2B PORTAL
A total digital B2B experience for the Hospitality Industry
The case study of this project and the rest of my portfolio is not public for copyright reasons. Feel free to send me a message to receive the login details.
Clients
exto
Jobdigger
RVO
Gloedcommunicatie
TriFinance
Leaseweb
Riff Digital Marketing
E2Y
Ready for the next step?
Looking for an experienced design partner to bring clarity and strategic direction to complex digital projects? Whether you have a specific challenge, want to improve an existing platform, or simply want to connect: Call me directly at +31 (0) 51 73 97 67 or reach out to schedule a (virtual) cup of coffee.
