B&S B2C PORTAL
Online duty free shopping with military precision
“Giving the on-site NATO personnel access to a digital e-commerce platform for luxury goods that gives them the warm feeling of home”, that was the assignment that B&S Group gave us at Osudio. B&S is an internationally operating distribution partner, specializing in “fast-moving” consumer goods for various niche markets.
CLIENT: B&S Group
AGENCY: Osudio
PERIOD: Mar. 2020 - May 2020
ROLE: Visual/UI Designer
TOOLS:
Sketch, Photoshop, Illustrator and Zeplin
The goal for the platform
This digital platform is part of the B&S Central Portal retail chain formula and is intended to complement its physical stores which are located within various NATO bases. The duty-free products sold on this platform fall largely under the luxury segment and are comparable to the products that are also sold at airports, cruise ships, etc.
The challenge
This platform is part of a line of e-commerce platforms previously developed by Osudio for B&S Group and the specific UX strategy of this line is also used for this platform. It was extra important for us to be very accurate during the design and development for this site because we had to work with a very short time frame.
Our approach
This project included only a small number of very short sprints and the number of feedback laps was also very limited. As indicated in the intro, B&S wanted to give visitors of this platform the warm feeling of home and luxury, so I decided to use brown in the color palette of this design, in support of the blue from the corporate identity. and gold in different shades, round shapes and drop shadows.
THE RESULT
The Home Page
The Home Page with an atmospheric image and an introduction component with the possibility to register or sign yourself in. Immediately below is an overview of various offers, followed by an overview of the available product categories. After that you will find a section with promotional and informative components followed by another selection of offers and the footer including service desk section.
The Product Detail Page
The Product Detail Page containing the information about the relevant product followed by an overview of alternative products and an overview of additional products.
The Product List Page
The page with an overview of all products from the relevant product group. At the top of the page the tags of active filters, the choice of listview or gridview and the order of appearance are shown. On the desktop version of the site, the filter part is positioned to the left of the page, on the tablet and smartphone variant this filter can be opened by using the Filter button at the top of the page.
Peroration
The client launched this shop under the brand B&S Central Shop, which is a part of a series of websites developed by Osudio for B&S. The structure of the other B&S websites was adopted for this portal, with only the UI/Visual design being developed specifically for this platform.
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